.Selected work · Nine projects

Our work

Nothink · Bera — Digital Horizon

Nothink · Bera lookbook still

.What we have made

Nine projects spanning AI characters, ad campaigns, brand identities, outdoor screens and websites.

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Nothink · Bera fashion lookbook

.Projects

Bera Clothing.01
NIA.02
Higgs.03
Starlite Vision.04
MSL Kenya.05
Magic Vision.06
Qualis Engineering.07
MONDO.08
Vantis.09

.Case 01 · Fashion

Bera
Clothing

AI creator · Lookbook · Launch film

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The brief

A new fashion label in Dar es Salaam needed a face and launch content for TikTok before its first drop.

What we made

An AI creator with a fixed look
Portraits in four backdrop colours
A seven-look lookbook, square and tall
TikTok name, username options and bio
The launch film Digital Horizon

Bera · AI creator portrait

Bera look: crochet vest and olive trousers

Bera · Look 01

Bera · Look 06

Bera · Digital Horizon

Bera · Fashion campaign

.Case 02 · Own AI character

NIA

AI lifestyle creator · Character sheet · Short videos

Follow NIATikTok ↗Instagram ↗

The idea

An original AI creator made by Nothink: curious, spontaneous and witty, built to star in short videos about small everyday adventures.

What we made

A fixed look: short copper-brown hair, stud earrings
A reference sheet: front, three-quarter, profile and back
An expression set, from neutral to laughing
Lifestyle photos: café, fitness, travel and fashion
Short videos and a Kiswahili and English launch plan

NIA · Character portrait

NIA · Night dance

NIA · Café

NIA · Playful close-up

NIA in a leather jacket on a city street

NIA · Street style

.Case 03 · Concept piece

Higgs

Fragrance launch · Billboard · Screens · Film

The idea

Fragrance ads all look alike. This launch builds one recognisable world of pale dunes, a low moon and drifting petals, so you can tell it is Higgs even with the logo covered.

What we made

A roadside billboard: one image and the name
Vertical films for mall and station screens
One idea laid out again for four aspect ratios
A slower black-and-white cut for airports and cinemas
The full launch film

Higgs · Roadside billboard

Higgs · Bottle in its world

Higgs · Vertical mall screen

Higgs · Black-and-white cut

Higgs · Full film

.Case 04 · Outdoor advertising · Web design

Starlite
Vision

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The brief

Billboard design, die-cuts and print-ready artwork, alongside a website that presents each Starlite structure as a named site.

What we made

Billboard artwork and die-cut design
Print and production management
Website design, copy and art direction

The Starlite Vision home page, showing a Coca-Cola board on Ali Hassan Mwinyi Road

A Tusker Lite board on a Dar es Salaam dual carriageway, the leopard breaking out of the frame

A Guinness Smooth double-decker board on a city street

The Plough Sign, presented as a named site with photography in place

Starlite Vision — Starlite Prime Digital

.Case 05 · Client campaign

MSL

A black-and-gold campaign combining a brand character, product visuals and an outdoor advertising film.

Creative direction

One palette and a consistent character connect the campaign, from wardrobe references to detailed product imagery.

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MSL · Brand character

MSL · Character and wardrobe references

MSL · Watch product visual

MSL · Energy drink product visual

MSL · Phone product visual

MSL · Headphones product visual

MSL · Tennis ball product visual

MSL · Gold card visual

MSL · Racket product visual

.Case 06 · Brand identity · 3D screens · Web

Magic
Vision

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The brief

A connected identity, brand manual, motion system and website for a Dubai studio producing anamorphic screen content.

What we made

Logo, wordmark and brand manual
3D anamorphic DOOH and logo animation
Website design

A Magic Vision anamorphic build wrapping the corner screen at SLS Dubai at night

The Magic Vision brand manual, black with a single lit seam down the cover

The mark rendered in brushed steel with a warm key light

Magic Vision — Magic Vision · Corner

Magic Vision — Magic Vision · Reveal Chrome

.Case 07 · Brand identity · Campaign imagery

Qualis
Engineering

The brief

An identity for a Tanzanian electrical engineering firm, applied across stationery, workwear, vehicles and campaign imagery.

What we made

Logo and brand guidelines
Stationery, workwear and vehicle livery
Campaign imagery and a short film

The Qualis identity system: logo, stationery, palette, workwear and vehicle livery

A Qualis engineer in branded hi-vis and helmet at golden hour

A Qualis engineer working in a substation, transformer behind him

Switchgear, breakers and protection devices laid out with an engineer presenting them

Qualis Engineering — Qualis Film

.Case 08 · Brand identity · Athlete management

MONDO

The brief

An identity for a Swedish athlete management company, designed to work on contracts, training apparel and outdoor placements.

What we made

Logo, wordmark and brand guidelines
Print, stationery and merchandise
Street and transit applications

The MONDO wordmark over a pole vaulter at the top of the jump

The MONDO wordmark and the three submark treatments

Business cards in the green and black palette

MONDO down the sleeve of a training jacket

A lit bus shelter at night carrying the pole vault image

.Case 09 · Brand & Website Package

Vantis

The brief

Vantis Brand & Website Package. From brand strategy and a complete visual identity to the documents, materials and digital presence used every day. The product catalogue’s visual language carries through to the website.

What we made